Applying Lean Startup To Marketing And Brand Strategy to a Nonprofit

The following is a webcast conversation between Jessica Korthuis, Founder and Chief Brand Strategist at SOHUIS, and Elliot Susel, Lean Startup Co. Faculty Member, to discuss how you can incorporate lean into your marketing and brand strategy. In Jessica and Elliot’s conversation, they discuss: – What companies should do before making the decision to rebrand. […]