Beijing Aquarium Finds Clarity in Analytics

The Beijing Aquarium is home to a pod of rare beluga whales. High turbidity in the beluga tanks– a quality linked to animal activity – means low visibility. And low visibility means aquarium visitors won’t be able to see the belugas. Moreover, maintaining constant high-visibility conditions is expensive and requires high energy consumption.

A series of tests were ran in JMP in which the output variable was turbidity and the input variables were time of day and circulation rate. With the modeling of the data, they were able to decide that when there are visitors, they should turn up the circulation rate to decrease turbidity. But when it’s closing time and the visitors have gone, they can decrease the circulation rate to save energy.

After deploying the strategy, they found that the results were very positive: A brighter display during the day provided a better customer experience, while energy consumption actually decreased by two-thirds. The aquarium now uses only one-third the amount of energy they were using before, with savings of around $5,000 a month for the beluga whale tank alone – and that is one of their smaller tanks. 

In summary, the Beijing Aquarium developed a 3-in-1 management solution that decreased energy use, improved the visitor experience and preserved endangered species

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