The following is a webcast conversation between Jessica Korthuis, Founder and Chief Brand Strategist at SOHUIS, and Elliot Susel, Lean Startup Co. Faculty Member, to discuss how you can incorporate lean into your marketing and brand strategy.
In Jessica and Elliot’s conversation, they discuss:
– What companies should do before making the decision to rebrand.
– Tools and exercises that can help you execute a successful brand strategy.
– How to validate the brand strategy you implemented actually worked, with an example from a nonprofit